Promotion

Step 7

Promote your book

If you’re like me, once your book has been published you secretly hope that it will just sell itself. I’ll tell you from experience, that never works. Not even when it’s been traditionally published, since decent marketing budgets seem to be reserved for guaranteed bestsellers. So like it or not, you’re going to have to promote your baby—er, book—if you want people to actually read it.

If you’re not online with your book, you should be. Whether you’re a DIYer looking to establish a one-page web presence or a total avoider looking for someone to handle an entire social media campaign, Incubation Press has a package to help launch your book and then keep it selling. Need some advice but don’t want to pull a package? Opt for our promotion- and editorial-team author consultation ($350/hour).  

All packages include up to two revisions (additional revisions charged at $150/hour). Work will be performed in a timely manner and will begin as soon as payment in full—and where appropriate all material from author—has been received. Up to two revisions of creative work are included in pricing. Additional revisions will be charged at $150/hour.

 

Online Promotion Packages [PRICES COMING]

Ernest Hemingway Plan – simple, direct & unadorned

  • Set up of online outlets [infrastructure – Facebook & YouTube]
  • Social media banners [Facebook & YouTube]

John Steinbeck Plan – organic & incisive

  • Set up of online outlets [infrastructure – Facebook, & YouTube]
  • Social media banners [Facebook & YouTube]
  • Manage non-paid organic marketing
  • Book pre-sales

Stephen King Plan – dynamic & detailed

  • Set up of online outlets [infrastructure – Facebook, YouTube & one other of your choosing]
  • Social media banners [Facebook, YouTube & one other of your choosing]
  • Manage non-paid organic marketing
  • Create:
  • Two YouTube book ads
  • Two Facebook book ads
  • Email capture
  • Book pre-sales

J.K. Rowling Plan – going big, bigger, biggest

  • Set up of online outlets [infrastructure – Facebook, YouTube & one other of your choosing)
  • Social media banners Facebook, YouTube & one other of your choosing]
  • Manage non-paid organic marketing
  • Create:
    • Two YouTube book ads
    • Two Facebook book ads
    • Book trailer
    • Two advertising videos
    • Email capture
  • Book pre-sales
  • Manage online advertising based on your budget

Book Signing Package:

  • Postcards
  • Bookmarks
  • Business cards
  • Media release – author responsible for distribution

Online Book Promotion 101

Not long ago, promotion meant creating press kits, mailing out dozens—if not hundreds—of copies and praying for enough press coverage to justify the cost of a publicist. While that’s still an option, these days promoting online can be a lot less expensive and a lot more effective.

Online promotion can mean two things:

  • Free content sharing through platforms like Facebook, YouTube, LinkedIn and the rest
  • Paid advertising

Both can be enormously effective, especially when a strategic social media marketing plan is put into play. This can be especially true when it comes to online advertising. Not only is it TONS cheaper than any other kind of advertising, you can target your audience with pinpoint precision, and even ride on the coattails of other successful (and even bestselling) authors.

Technicalities

Not that long ago, online promotion boiled down to having a website making sure it was optimized (so search engines like Google would find it and put it toward the top of their lists). While search engine optimization (SEO) can still play an important in some cases, social media is the  name of the game these days. The social media outlet your select depends as much on personal preference as it does on your book and the audience you’re trying to attract. And no, you don’t need to be on all of them. Phew!

The two most important social media sites right now are Facebook and YouTube especially when it come to promotion. Sure, that may change and when it does, the advice here will change as well. For now, however, assume that those two are a given. Add in a third a fourth and you’re good to go. If you’re 19, those two extras will probably be Instagram and Snapchat. On the other hand, if you’re writing a book geared toward professionals, LinkedIn is going to be your friend.

 

The Last Step …

Celebrate!