Website

Step 3

Create a website

Why create a website this early in the game—or at all—you ask?

Your book needs a calling card to announce its existence if you want people to find it. And in this era of increasingly online influence, that calling card is a website.

Branding Yourself

As an author you need a website to help establish your personal brand. You’re not just selling your book, you’re selling yourself. Creating a personal brand, starting with your website, helps readers relate and connect to you, which increases the likelihood that they’ll buy your book.

Incubation Press’ packages, like our book covers, have been designed to accommodate a variety of budgets and a variety of needs. After you check them out, keep reading to learn more about what you’ll want to think about when it comes to your author/book website.

 

Website Packages

To make things easier, Incubation Press offers packages ranging from a simple landing page to a custom, branded website. Need some advice but don’t want to pull a package? Opt for our design- and editorial-team author consultation ($350/hour).

All packages include up to two revisions (additional revisions charged at $150/hour). Work will be performed in a timely manner and will begin as soon as payment in full—and where appropriate all material from author—has been received. Up to two revisions of creative work are included in pricing. Additional revisions and design changes after the design has been accepted will be charged at $150/hour.

Ernest Hemingway Plan – simple, direct & unadorned $575

  • Landing page template [based on Dad’s design, longer with email signup]
    • Cover image and interior page imagery provided by author
    • Short sales copy provided by author
    • Social media icons
    • Email signup
    • Purchase button
  • Author to provide domain name

John Steinbeck Plan – organic & incisive                              $1,575

  • 4-5 page author website – choice of two templates
    • Home page
      • Cover image and interior page imagery provided by author
      • Sales copy provided by author
      • Social media icons
      • Email signup
      • Purchase button
      • Excerpt
      • Reviews
    • Author page [photo and copy provided by author]
    • Book page with cliffhanger excerpt & email signup for rest of chapter
    • Blog
    • Contact
  • Author to provide domain name

Stephen King Plan – dynamic & detailed              $3,275

  • Scrolling author template or choice of two 4-5 page author website templates
    • Cover image & interior images provided by Incubation Press
    • Sales copy provided by Incubation Press
    • Social media icons
    • Email signup
    • Purchase button
    • Excerpt
    • Reviews
    • Author pic and bio written by Incubation Press
    • Book page(s) with cliffhanger excerpt & email signup for rest of chapter
    • Blog
    • Contact
  • Author to provide domain name

J.K. Rowling Plan going big, bigger, biggest     $5,275 

  • Brand identity created by designer
  • Custom 4-5 page or scrolling author website based on brand identity
    • Cover image & interior page images provided by Incubation Press
    • Sales copy written by Incubation Press
    • Social media icons
    • Email signup
    • Purchase button
    • Excerpt
    • Reviews
    • Author pic and bio [bio written by Incubation Press]
    • Book page(s) with cliffhanger excerpt & email signup for rest of chapter
    • Blog
    • Contact
  • Author to provide domain name

Additional Services:

  • Web copy
  • Domain name purchase

 

Author/Book Websites 101

A Successful Author and/or Book Website:

  • Fosters a relationship with the book’s potential audience
  • Draws in readers with a book excerpt
  • Encourages visitors to give you their email address (usually in exchange for a freebie—perhaps a whole chapter instead of the short excerpt on your site), so you can sell to them in the future

Technicalities

These days, WordPress (the gold standard when it comes to websites) offers plenty of inexpensive templates that you can use to design your own site. Just remember that you want the website to:

  • Reflect your personal brand as well as that of your book(s)
  • Be easy to navigate
  • Effectively sell you and your book through imagery as well as copy
  • Direct people to your social media platforms through icons that appear on each page

The navigation we suggest:

  • Home page – about the book(s) & reviews
  • About the author page
  • A page for each book – includes cliffhanger excerpts that leaves readers hanging. To find out how the rest of the chapter turns out, visitors provide their email address so the chapter (and your future marketing emails) can be sent to them.
  • Blog
  • Contact

Optional pages include:

  • Media kit/press page
  • Testimonials/reviews

The Next Step…

Once you’ve got your website in hand, it’s time to get back to your book. Even if you’ve finished writing, you’re not done. Even the best writers make sure they have their books line edited and copy edited. That’s Step 4.