Production & Distribution

Step 6

Line up production and distribution

Your book is finally ready to go. You’ve done all the editing and made all the decisions about what it will look like. But now what?

In the past, you would have printed hundreds or thousands of copies and squirreled them in your garage or distribution center to send out as the orders came in. Thankfully, print on demand (POD) changed all that. Books are printed and sent out as they’re ordered. So the only time you have to stock up is if you plan to send out a bunch of complimentary copies.

 

Production & Distribution Timing & Packages

Feeling a bit overwhelmed? No worries. You can let Incubation Press handle some—or all—of the production and distribution process. All packages are payable in advance. Work will start as soon as payment in full has been received.

In terms of timing, to be safe plan on three weeks for the book to be uploaded to CreateSpace to accommodate  schedule and external factors (readiness printer, (winter) weather, transportation, etc. This timing includes waiting for a physical proof print which needs to be proofed by the designer, and the manuscript finalized before sending the book to print. Once CreateSpace receives the finalized book files, your book should be available in seven to ten days (again depending on external factors).

HINT: DO NOT PLAN YOUR BOOK LAUNCH PARTY

UNTIL YOU HAVE RECEIVED A NOTICE FROM CREATESPACE THAT THE BOOK IS A GO.

Ernest Hemingway Plan – direct & unadorned     $275
books fly into your laptop

  • Copyright
  • ISBN # provided by Incubation Press
  • E-book upload to Amazon

John Steinbeck Plan – organic & incisive             $475

  • Copyright
  • ISBN #s (2) provided by Incubation Press
    • Barcode generated
  • E-book upload to Amazon
  • Print book upload to Amazon

Stephen King Plan – dynamic & detailed                $875

  • Copyright
  • ISBN #s (2) provided by Incubation Press
    • Barcode generated
  • E-book upload to Amazon
  • Print book upload to Amazon
    • Accounts setup—you will need to complete with your sensitive financial information; you might consider getting an employee identification number (EIN) from the IRS so you don’t have to share your social security number.
  • Publishing process support and guidance for author (up to 1 hour). You can also talk us about our Book Project Management Services billed $150/hour if you need more time.

J.K. Rowling Plan going big, bigger, biggest        $1,375

  • Copyright
  • ISBN #s (2) provided by Incubation Press
  • Barcode generated
  • E-book upload to Amazon
  • Print book upload to Amazon
    • Accounts setup—you will need to complete with your sensitive financial information; you might consider getting an employee identification number (EIN) from the IRS so you don’t have to share your social security number.
  • Print book upload to IngramSpark for expanded distribution
    • Accounts setup—you will need to complete with your sensitive financial information; you can use your same employee identification number (EIN) from the IRS if you decide to get that.
  • Publishing process support and guidance for author (up to 2 hours). You can also talk us about our Book Project Management Services billed $150/hour if you need more time.

Book Project Management

Additional project management services ($150/hour) include:

  • Uploading e-books and print books to Lightning Source. Authors who might want to consider Lightning Source include those with hardcovers, high-end four-color books or non-standard sized books, as well as those seeking worldwide distribution.
  • Orders of print books needing to be drop shipped.

 

Production & Distribution 101

Do you need a whole mess of copies of your book? Does your book need to be the absolute highest quality? Either way, you might want to consider opting for Lightening Source / Ingramspark. Otherwise, Amazon / CreateSpace does a great job. If you opt for the Expanded Distribution, it’s even possible to get your books into bookstores using CreateSpace.

Here’s how Amazon / CreateSpace and Lightning Source / Ingramspark compare:

Amazon / CreateSpace                 vs.                   Lightning Source / Ingramspark

Soft cover                                                                          Soft cover & hard cover

B&W printing                                                                     B&W printing & color printing

POD                                                                                  POD

Distribution through Amazon only                                         Distribution worldwide

(unless opt for Expanded Distribution]

E-books                                                                             E-books

Warehousing                                                                     Warehousing

Cheaper                                                                            More expensive

Easy                                                                                  More complicated

Moderate print quality                                                         High print quality esp for color

 

No matter what plan you choose, don’t forget details like:

  • Your copyright, which you can register at gov, the website set up by the Library of Congress. Just fill out the form, pay the fee and you’re done.
  • An ISBN number, the acronym for International Standard Book Number. This 13-digit number identifies a specific book as well as each edition of a book. So if you have a paperback, an e-book and an audio book, you’ll need three unique ISBN numbers. If you wind up revising your book down the line, the revised edition will need a new ISBN number. ISBN numbers can be purchased from Bowker. You can buy them one at a time, but since buying 10 cost just twice as much as buying one, you’re better off buying in bulk.

Technicalities:

The owner of the ISBN number is the publisher of record. If you buy the ISBN number(s), you’re the publisher. If you use Incubation Press’s ISBN number(s), we’re the publisher. If you get your ISBN number(s) through CreateSpace, they’re the publisher. Please note that if you want to opt for CreateSpace’s expanded distribution to libraries and academic institutions you will need to use a CreateSpace-assigned ISBN number. If you want your book to be available to bookstores and online retailers and don’t want to go through Lightning Source, a CreateSpace-assigned ISBN number may also work better for you. However, you won’t be able to turn around and use that number with Lightning Source should you change your mind.

 

The Next Step…

It’s time to make all that hard work pay off. But your book won’t sell itself. That’s up to you. So don’t neglect:

Step 7 – Promotion