Promotion

Step 7

Promote your book

If you’re like me, once your book has been published you secretly hope that it will just sell itself. I’ll tell you from experience, that never works. Not even when it’s been traditionally published, since decent marketing budgets seem to be reserved for guaranteed bestsellers. So like it or not, you’re going to have to promote your baby—er, book—if you want people to actually read it.Large group of people in the shape of an arrow pointing up symbolizing direction , progress, promotion or growth.

If you’re not online with your book, you should be. Whether you’re a DIYer looking to establish a one-page web presence or a total avoider looking for someone to handle an entire social media campaign, Incubation Press has a package to help launch your book and then keep it selling. Need some advice but don’t want to pull a package? Opt for our promotion- and editorial-team author consultation ($350/hour).  

All packages include up to two revisions (additional revisions charged at $150/hour). Work will be performed in a timely manner and will begin as soon as payment in full—and where appropriate all material from author—has been received. Up to two revisions of creative work are included in pricing. Additional revisions will be charged at $150/hour.

 

 

Online Promotion Packages

Ernest Hemingway Plan – simple, direct & unadorned – $495

  • Set up of two online outlets
  • Creation of two social media banners
  • Set up Goodreads & Amazon author pages
  • Set up Mailchimp for email capture and integrate into website

 

 

John Steinbeck Plan – organic & incisive – $795

Starter campaign:

  • Set up of two online outlets
  • Creation of two social media banners
  • Set up Goodreads & Amazon author pages
  • Set up Mailchimp for email capture and integrate into website
  • Set up pre-orders through Amazon
  • Social media promotion support and guidance for author (four 30-minute weekly sessions). Talk us about our Online Promotion Services billed at $150/hour if you need more time.

 

Stephen King Plan – dynamic & detailed – $1,195

60-day campaign:

  • Set up of three online outlets
  • Creation of three social media banners
  • Set up Goodreads & Amazon author pages
  • Set up Mailchimp for email capture and integrate into website
  • Set up pre-orders through Amazon
  • Social media promotion support and guidance for author (eight 30-minute weekly sessions). Talk us about our Online Promotion Services billed at $150/hour if you need more time.

 

J.K. Rowling Plan – going big, bigger, biggest – $1,695

90-day campaign:

  • Set up of three online outlets
  • Creation of three social media banners
  • Set up Goodreads & Amazon author pages
  • Set up Mailchimp for email capture and integrate into website
  • Set up pre-orders through Amazon
  • Paid advertising to include:
    • Two YouTube book ads–written content & visuals
    • Two Facebook book ads—written content & visuals
    • Two advertising videos—script & visuals
  • Social media promotion support and guidance for author (twelve 30-minute weekly sessions). Talk us about our Online Promotion Services billed at $150/hour if you need more time.

 

Short on time, long on ambition?

Managed Campaign:

Let us create—or collaborate on—content and manage all aspects of your online social media campaign including paid advertising based on the monthly budget you establish. Prices to be determined based on the scope of your campaign.

 

Book Signing Package [prices dependent on quantities]:

  • Postcards
  • Bookmarks
  • Business cards
  • Collateral material
  • Media release – author responsible for distribution

 

Book Trailer Package:

Bronze Package – $795

30-60 seconds
Includes:

      • Book trailer concept and script
      • Voice over
      • Text
      • Single piece of music
      • Insertion of client’s creatives (book cover, photos, etc — need signed release re copyright issues)

Silver Package – $1,395
60-90 seconds
Includes:

      • Book trailer concept and script
      • Voice over
      • Text
      • Up to 3 stock photos
      • Up to 2 pieces of music
      • Insertion of author’s creatives (book cover, photos, etc — need signed release re copyright issues)

Gold Package – $1,995
90-120 seconds
Includes:

      • Book trailer concept and script
      • Voice over
      • Text
      • Up to 5 stock photos
      • Up to 3 pieces of music
      • Live video supplied by author
      • Insertion of author’s creatives (book cover, photos, etc — need signed release re copyright issues)

 

Online Book Promotion 101

Not long ago, promotion meant creating press kits, mailing out dozens—if not hundreds—of copies and praying for enough press coverage to justify the cost of a publicist. While that’s still an option, these days promoting online can be a lot less expensive and a lot more effective.

Online promotion can mean two things:

  • Free content sharing through platforms like Facebook, YouTube, LinkedIn and the rest
  • Paid advertising

Both can be enormously effective, especially when a strategic social media marketing plan is put into play. This can be especially true when it comes to online advertising. Not only is it TONS cheaper than any other kind of advertising, you can target your audience with pinpoint precision, and even ride on the coattails of other successful (and even bestselling) authors.

Technicalities

Not that long ago, online promotion boiled down to having a website making sure it was optimized (so search engines like Google would find it and put it toward the top of their lists). While search engine optimization (SEO) can still play an important in some cases, social media is the  name of the game these days. The social media outlet your select depends as much on personal preference as it does on your book and the audience you’re trying to attract. And no, you don’t need to be on all of them. Phew!

The two most important social media sites right now are Facebook and YouTube especially when it come to promotion. Sure, that may change and when it does, the advice here will change as well. For now, however, assume that those two are a given. Add in a third a fourth and you’re good to go. If you’re 19, those two extras will probably be Instagram and Snapchat. On the other hand, if you’re writing a book geared toward professionals, LinkedIn is going to be your friend.

 

The Last Step …

Celebrate!